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Merkato Media Tour – Spokesperson tips from Chef Michael Howell

Jeremey John and Chef Howell BT Winn

Media touring may seem glamorous, but it can be a tough task.  If you’re on tour, you’re: travelling to a different city every day, waking up at ridiculous o’clock to head to an early morning TV segment, and running around non-stop to ensure a full day of interviews goes off without a hitch. Often it’s… Read more »

Spun Out at Third Tuesday

Spin Sucks

I attended Third Tuesday’s recent gathering at the Pilot Tavern in Toronto to promote Spin Sucks, a new book by PR thought leader Gini Dietrich of Arment Dietrich in Chicago. In a high-energy and entertaining presentation, Dietrich took us through a lot of ‘don’ts’ when it comes to PR, such as: Not using sex to… Read more »

Heather’s hello from Guelph

Heather Travis

The second week at Merkato HQ Guelph has begun, and we’re loving our new digs!  Located just across from the Guelph train station in the downtown core, we’re starting to explore the local eateries and visit with our office neighbours. After all, for us food and connecting people to where it comes from is what we… Read more »

We’re dreaming of a ‘green’ Christmas

Season's Greetings from Merkato

The holiday season is a fun time of year but it can result in a lot of waste: tissue paper, wrapping paper, tape, ribbons, bows and bags. It all adds up. Here at Merkato, we’ve been thinking about the different ways to reduce our waste this season while we dream of a white and ‘green’… Read more »

Go Barley wins big at CAMA

Go Barley Wins at Cama

The 2013 Canadian Agri-Marketing Association (CAMA) awards took place last night at the historic Chateau Frontenac in Quebec City to recognize the best in Canadian agri-marketing for their achievements. Merkato client, the Alberta Barley Commission (ABC), was in the running for top spot in the media relations category, and I was fortunate enough to attend… Read more »

Merkato Media Tour – Touring with Food

Milk Calendar 2014

Fiona Robinson, one of our fearless foodie VPs, set out on a media tour in support of the popular Dairy Farmers of Canada 2014 Milk Calendar this past week. The tour was a roaring success, kicking off at Canada AM and hitting TV and radio stations all over Ontario (a second leg of the tour… Read more »

Networking: A Merkato PR Girls Night Out

Friends at Eat the Beat

Last night Bea and Sacha hit the town, to attend two separate female-focused networking events. These events were so fun, we couldn’t resist the urge to post about the night.  So we’re going to hit you up with a double whammy! First up: Merkato Senior Consultant Beatrice Bastedo was invited by one of her dear… Read more »

When Bea met Dee

Photo of Dee

Now that we’re getting into the swing of things here at the Merkato Blender, it’s time to introduce a reoccurring blog theme – interviews with friends, mentors, media and basically anyone we find interesting.  We hope to learn from experts in their fields and also shine a spotlight on people we admire. I’m the lucky… Read more »