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Key Take-Aways from #FBC2014


Hard to believe it was only two short weeks ago, I was attending the second annual Food Bloggers of Canada conference.  I was lucky enough to attend the conference last year and basically had my mind blown with the amount of amazing content, great speakers, and the tremendous community spirit the event fosters.  So needless… Read more »

Planning events in celebration of #ExperienceCDNbeef


 “Thanks for a wonderful night – what a great learning experience but also so much fun!  Love the events you (Merkato) put on, so professional!” -Mardi Michels (eat. live. travel. write.) When I tell people “I’m in PR”, they assume I mostly throw parties.  And while they aren’t entirely incorrect, there is so much more… Read more »

The importance of sharing stories and learning new things


I’m fortunate to work for a company whose clients keep reminding me that I love working in the public relations field. I recently led a project with a new Merkato client, the Unclaimed Property Professionals Organization which was a great success. The campaign delivered outstanding results for UPPO as a story by Ross Marowits  of… Read more »

Simple Social Media Tips for PR Pros

social media tips for pr pros

If you’re in PR, chances are you already have a pretty good social media presence.  But if you’ve been holding off and feel like it’s too late to get into the game, here are some tips to help get you started.   1)      Don’t bite off more than can you chew.  Pick your platforms based… Read more »

Seven newsworthy Twitter accounts for Follow Friday

follow friday

Merkato senior consultant Patrick Burke shares his favourite journalists to follow on Twitter: Reading the paper is my morning ritual and I won’t change it even if every daily goes out of business and I have to print screen shots to read at breakfast. (A moment of silence for the Grid, shut down on Wednesday,… Read more »

Lessons from women of influence


Merkato consultant Sacha Gudmundsson attended  The Art of Leadership for Women conference and the Women of Influence luncheon series. Here’s what she took away: Having graduated with a degree in gender studies, I have an interest in the ever-changing role of women in the workplace and how women find success. I was fortunate enough to… Read more »

10th Annual Spring Farm Media Tour with Farm and Food Care Ontario


This Thursday, Merkato VP Heather Travis and Account Manager Beatrice Bastedo had the privilege of attending the 10th Annual Spring Farm Media Tour with Farm and Food Care Ontario. This year we were all celebrating local food week and of course our local farmers. The guests included Registered Dietitians, professional home economists, industry experts, and… Read more »

Getting the inside scoop on natural health this summer


I have every hipster’s dream job. One of the best things about it, is that we are literally ahead of the news!  We get to find out what’s ‘the new hot’ before it’s ‘the new hot’. This was the case when I got to interview and film industry insider experts at the Canadian Health Food… Read more »

An Earth to Table experience at Bread Bar Hamilton

Earth to Table Bread Bar

Do you have a favourite cookbook? I have two. One of them is Earth to Table: Seasonal Recipes from an Organic Farm by Jeff Crump and Bettina Schormann.  It was a Christmas gift from my step-mum – a fellow foodie My copy of the cookbook has sticky pages and scribbles of my own notes on… Read more »

Sacha’s 4 P’s of Media Tour Support

Sacha's 4 p's of media tour support

Last week I had my first taste of the 5:00 a.m. wake up call to help manage a CHCH Morning Live segment revealing the latest trends in natural health for summer with Michelle Book, Canadian Health Food Association spokesperson. Merkato Account Manager, Bea Bastedo, invited me along to train me and share her experience with… Read more »